For this date box packaging, I created a design that not only celebrates the vibrant spirit of the UAE but also addresses a practical concern: minimizing food waste.
Choosing a full sublimation print on paper, the packaging design and pattern is a modern interpretation of the UAE's colors, drawing a direct visual link to the beautiful textures and patterns found in traditional Al Khous basket weaving. The core of the design lies in the 'box-inside-a-box' concept. My intention was to provide a thoughtful solution to assortment consumption, where certain flavors often go uneaten. By including an assorted sampler alongside six individual flavor boxes, consumers can mindfully enjoy each type, with the flexibility to save or share the rest.